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SEO tools have grown to be one of the major weapons in the search marketer's arsenal. There's no question whether or not to use software for SEO or not. Even those few advocates of fully manual SEO likewise use different tools in their daily optimization activities. Even though skills and knowledge are extremely important, equipment is also high up around the priority list.
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There are plenty of of SEO tools and software packs on the market that just browsing them may take up days, or even weeks. So how do you select the right tool that delivers the results, helping you perform the job faster and make your investment into it worthwhile? Think about these 7 simple questions. The answers can help you result in the educated choice and select the best SEO tools for your optimization needs.

Points to consider when selecting SEO tools:

1. How many men and women use the various tools?

The thing is that different SEO tools and services have different licensing options. If there will be just one person using the tools, apply for a single-person license. In order to equip someone you will need to provide each one with a license. Many software providers have flexible licensing options enabling you to get multi-user licenses with a nice discount.

2. Where will the various tools be utilized?

Are you with all the tools just on your own office PC or would you intend to use them at home, on your laptop when travelling, etc? Some tools are licensed per computer, others - per person meaning it is possible to set them up on several machines, provided only work with individually.

3. Will all SEO jobs be done by one person or otherwise not?

For those who have just one single SEO guy who'll be looking after the complete optimization campaign you might go for an all-in-one SEO package. However if you possess an in-house team of several members who specialize in different facets of SEO (one person does market and keyword research, a different one accounts for backlink building, etc.) you will end up best with task-specific SEO tools.

4. Do you really need client reporting?

Should you choose SEO yourself for your own website you don't actually need advanced reporting facilities with pretty graphs and eye-candy charts. You can definitely you provide Search engine optimization services or plan to start doing this later on, you need to pay attention to the tools' reporting functions: which formats will they support, can you brand name and customize the reports, etc.

5. Will be the project ongoing in order to you'll need the various tools for a certain time period?

Some SEO tools are subscription based, other people are in love with a one-off-payment basis. When you know the time frame of one's project it's easier to find the right subscription period.

6. What goals you want to achieve with the tools?

It's important to understand that ranking at the top for the keywords isn't ultimate aim. You do not need search rankings; you need visitors, subscribers, clients and purchases to grow your business. It's important to clearly set your primary goal in the beginning so that you will can tell whether the tools you've purchased really drive you towards your ultimate goal, or you must try something different.

7. How would you be measuring success?

So that you can estimate the worthiness that the SEO tools or subscription service brings you should decide how you'll be measuring success. There could be several success metrics including: rankings, traffic, conversions, ROI, etc. The success metrics could differ based on the SEO task: e.g. should you was able to unearth some really lucrative keywords but did not get good rankings on their behalf meaning, you have a good keyword tool however, you must search for a better linking tool.

You need to come up with success metrics prior to starting using any SEO tools, so that you can measure your manual productivity and evaluate how your SEO tools enable you to improve your efficiency and whether or not they can be worth the investment made.
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